ITC introduces 70 GSM and 75 GSM premium copier paper variants in Hyderabad and Vijayawada.
ITC Limited has launched its premium copier paper brand, Carte Lumina Copier, in Hyderabad and Vijayawada, strengthening its presence in India’s copier paper market. The new product range has been introduced by ITC’s Paperboards and Specialty Papers Division (ITC PSPD).
The Carte Lumina range includes two variants: Carte Lumina Regal in 75 GSM and Carte Lumina Blue in 70 GSM. Both products have been developed through extensive research and engineering to deliver improved print quality and consistent sheet performance.
According to the company, the new copier papers offer ISO brightness of over 95 and CIE whiteness of over 160. They also feature superior stiffness, designed to support reliable paper handling and high-quality printing results.
To promote the new range, ITC has launched a campaign featuring badminton champion P.V. Sindhu under the tagline, “Made for Champions. Made by a Champion”.
Rajesh Ponnuru, Divisional Chief Executive of ITC PSPD, said the launch reflects the company’s focus on strengthening its position in the copier paper segment through product innovation, advanced manufacturing practices and improved quality.
With Carte Lumina Copier, ITC aims to expand its customer base by offering premium paper products that deliver an enhanced printing experience.