Keypoint Intelligence launches a new research study exploring evolving enterprise print management strategies, IT buyer expectations, cloud adoption, and security-driven purchasing trends.
Keypoint Intelligence has introduced a new market research initiative titled “IT Purchasers’ View of the Changing Print Management Market.” The study is designed to provide software developers, OEMs, and solution providers with valuable insights into how enterprise IT buyers are adapting to evolving print management requirements.
As businesses continue to modernize their IT infrastructure, print management software is becoming an important part of broader digital transformation strategies. Organizations are increasingly evaluating cloud-based deployment options, stronger security capabilities, and the growing influence of Microsoft’s print technologies when making purchasing decisions.
The research will gather feedback from IT professionals responsible for print management planning, software procurement, and budget allocation across various industries and geographic regions. The education sector will receive special attention because of its significant role in the print management market.
The study will examine several important topics, including current adoption of print management solutions, purchasing trends, cloud migration, cybersecurity priorities, the impact of Microsoft Universal Print, customer satisfaction, vendor selection, fleet management, software integration, feature preferences, and new opportunities within the education sector.
Jamie Bsales, Principal Analyst for the Workplace Team at Keypoint Intelligence, explained that the objective is to provide reliable market data instead of relying on assumptions. According to Bsales, the research will focus on understanding the solutions organizations currently use, the challenges they face, and the features they expect from future print management platforms.
Participants and subscribers will receive an executive summary, comprehensive survey results, expert analysis, and strategic recommendations to support product development, marketing, and go-to-market planning.
With more than six decades of experience serving the digital imaging industry, Keypoint Intelligence continues to provide independent product testing, market intelligence, and research that help businesses make informed decisions and strengthen their competitive position.