Print3 : What inspired the founding of bhgráfica® and its strategic focus on the corporate (B2B) market?
Alysson Martins : My journey in the graphic arts industry began 30 years ago when I was very young, right at the onset of the digital revolution. It coincided with the arrival of the first personal computers and desktop publishing software for magazines and books in Belo Horizonte, Minas Gerais, Brazil. Like any entrepreneur, I faced significant hurdles early on. Through perseverance and resilience, 26 years ago we officially established the “bhgráfica®” brand .
The company’s name embodies our identity: a printing house with deep local roots in Belo Horizonte (BH) that was born to deliver out-of-the-box solutions for challenges traditional commercial printers could not solve. We realized early on that retail counter printing was not our calling. We shifted our focus entirely to the corporate (B2B) market because corporate clients value time just as much as financial investment. This core philosophy is encapsulated in our slogan: “PRINT SOLUTIONS.”
P3 : How has your original vision evolved as you expanded service across Brazil and internationally?
AM : Our vision evolved strategically alongside the expansion of Minas Gerais’ and the global economy’s primary growth drivers. We initially strengthened our foundation by partnering with major raw material suppliers like Suzano and serving leading local commerce and service brands such as DiamondMall and Rayma. Over time, we expanded into high-demand industrial and logistics sectors, partnering with the Minaspetro union, transportation giants like Gontijo and Saritur, and renowned traditional brands such as Cachaça Germana.
As we consolidated operations in the metropolitan region (particularly Nova Lima and Belo Horizonte), we specialized in the highly demanding mining ecosystem and its flagship events, such as EXPOSIBRAM. This operational maturity earned us the trust of national industry leaders like Vale and opened doors to serve major global multinationals operating in the sector, including AngloGold Ashanti (South Africa), TEGA Industries (India), Centaurus Metals (Australia), and mining technology reference Hexagon (Sweden).
Today, this continuous technological and operational evolution enables bhgráfica® to diversify with extreme precision—serving dynamic sectors ranging from iGaming and financial technology with Anagaming (the holding company developing technology, apps, and major brands like 7kBet and Cactusbet) to international high-precision healthtechs like NaturalCycles (Sweden).
P3 : What core values guide bhgráfica®’s long-term growth?
AM : Our growth rests upon four non-negotiable pillars:
1. Environmental Sustainability: Uncompromising commitment to responsible sourcing and eco-friendly production practices.
2. Human Well-being: Continuous care for the physical and psychological health of our entire team and collaborators.
3. Productive Flexibility: A robust network of strategic industrial partners allowing us to effortlessly scale and handle complex, high-volume demands.
4. Dedicated Consultative Service: Every client is assigned a permanent, dedicated consultant who accompanies their journey from start to finish, ensuring seamless execution and trust.
P3 : What printing technologies and special finishes distinguish bhgráfica® from conventional suppliers?
AM : At bhgráfica®, we continuously update our printing plant with state-of-the-art technology from leading global manufacturers, including modern processes like LED-UV curing alongside high-definition digital and offset printing. However, our core distinction lies in our production philosophy: we believe that newer is not inherently better, nor has traditional craftsmanship lost its value.
We strive for the perfect balance between past and future. Depending on the project’s unique requirements, we combine the speed and control of modern equipment with techniques developed centuries ago—such as blind embossing, custom die-cutting, and foil stamping. This fusion of traditional graphic artistry and technological innovation ensures certified quality and solutions that standard commercial printers simply cannot replicate.
P3 : How does the pre-press file validation process work prior to production
AM : Our pre-press phase undergoes rigorous technical verification before any file hits the presses. We thoroughly inspect templates, image resolution, color profiles, bleed, and safety margins to eliminate technical discrepancies.
Once verified, we send an agile digital proof to the client for formal approval.
In the fast-paced corporate B2B market, speed and timeliness are paramount. Due to tight delivery schedules, physical or contractual proofs are an exception—negotiated separately when specifically required by the client. Our streamlined digital validation workflow ensures the ideal balance between technical rigor and rapid execution.
P3 : How does your team research and evaluate new materials and finishing techniques?
AM : Our research and qualification of new supplies—such as eco-friendly papers, durable synthetic media for mining environments, and premium finishes—is led by professionals with decades of experience in industrial printing. They possess the technical expertise required to conduct practical tests on durability, ink adhesion, and machine performance.
However, technical datasheets and certifications alone do not guarantee a project’s success. Our true advantage in material selection is the human touch: the deep understanding we have cultivated over time regarding each client’s unique identity and requirements. This union of technical validation and consultative sensitivity ensures the exact delivery our clients need, reflected in our top-tier 5-star customer satisfaction rating.
P3 : How have shifting client expectations influenced innovation at bhgráfica®?
AM : At bhgráfica®, we do not view market demands as a source of stress, but as a natural evolution driven by technology. We believe that technological advancements—including automation and artificial intelligence—are gradually absorbing repetitive operational complexity, making workflows smoother and more precise.
As technology saves time and streamlines operations, our innovation focuses on what truly matters: delivering superior quality and tangible value. Rather than rushing blindly, we leverage technology to free our team so they can focus on consultative advisory, flawless finishing, and nurturing meaningful human relationships with our clients.
P3 : What role does customization play in strengthening long-term client relationships ?
AM : Customization plays an almost total role in our business model. Today, developing bespoke solutions tailored to the specific needs of each corporation represents our primary revenue stream and the core focus of our investment in client acquisition.For us at bhgráfica®, customization is our very reason for being. It is what motivates us every day: a genuine desire to do things differently from the crowd.
After all, if we were just going to do what everyone else does, what would be the purpose of existing? This relentless pursuit of exclusive, tailored solutions builds long-term partnerships and earns lasting loyalty.
P3 : How does bhgráfica® develop innovative solutions that enhance quality while optimizing production time?
AM : For us, “quality” encompasses the entire customer journey, starting from the very first interaction so the client feels truly valued and supported. We maintain this proximity by assigning fixed, permanent consultants who rarely change, allowing them to deeply understand each account’s history and culture.
In terms of technical and process innovation, our philosophy is straightforward: we do not try to reinvent the wheel. Graphic equipment and substrates are available to everyone globally; the difference at bhgráfica® lies in how we serve our clients and how we use that same wheel differently to produce superior results. It is our strategic vision, intelligent workflow, and human dedication that transform standard processes into high-value, efficient deliverables.
P3 : What is the secret to building and maintaining decades-long corporate partnerships?
AM : The secret to sustaining decades-long partnerships is consistency: consistently delivering what other print providers fail to deliver over time. Doing this reliably builds deep trust and earns natural market recognition.
Our strongest marketing asset and primary advocate will always be our clients. We do not position ourselves as the cheapest option or compete in price wars; our focus is absolute reliability and uncompromised excellence. When clients recommend us by saying, “They are not the cheapest, but they are the best and you can trust them blindly,” we know we have achieved the highest level of B2B loyalty possible.
For us at bhgráfica®, customization is our very reason for being. It is what motivates us every day: a genuine desire to do things differently from the crowd.
After all, if we were just going to do what everyone else does, what would be the purpose of existing? This relentless pursuit of exclusive, tailored solutions builds long-term partnerships and earns lasting loyalty.
P3 : How does bhgráfica® develop innovative solutions that enhance quality while optimizing production time?
AM : For us, “quality” encompasses the entire customer journey, starting from the very first interaction so the client feels truly valued and supported. We maintain this proximity by assigning fixed, permanent consultants who rarely change, allowing them to deeply understand each account’s history and culture.
In terms of technical and process innovation, our philosophy is straightforward: we do not try to reinvent the wheel. Graphic equipment and substrates are available to everyone globally; the difference at bhgráfica® lies in how we serve our clients and how we use that same wheel differently to produce superior results. It is our strategic vision, intelligent workflow, and human dedication that transform standard processes into high-value, efficient deliverables.
P3 : What is the secret to building and maintaining decades-long corporate partnerships?
AM : The secret to sustaining decades-long partnerships is consistency: consistently delivering what other print providers fail to deliver over time. Doing this reliably builds deep trust and earns natural market recognition.
Our strongest marketing asset and primary advocate will always be our clients. We do not position ourselves as the cheapest option or compete in price wars; our focus is absolute reliability and uncompromised excellence. When clients recommend us by saying, “They are not the cheapest, but they are the best and you can trust them blindly,” we know we have achieved the highest level of B2B loyalty possible.
For us at bhgráfica®, customization is our very reason for being. It is what motivates us every day: a genuine desire to do things differently from the crowd.
After all, if we were just going to do what everyone else does, what would be the purpose of existing? This relentless pursuit of exclusive, tailored solutions builds long-term partnerships and earns lasting loyalty.
P3 : How does bhgráfica® develop innovative solutions that enhance quality while optimizing production time?
AM : For us, “quality” encompasses the entire customer journey, starting from the very first interaction so the client feels truly valued and supported. We maintain this proximity by assigning fixed, permanent consultants who rarely change, allowing them to deeply understand each account’s history and culture.
In terms of technical and process innovation, our philosophy is straightforward: we do not try to reinvent the wheel. Graphic equipment and substrates are available to everyone globally; the difference at bhgráfica® lies in how we serve our clients and how we use that same wheel differently to produce superior results. It is our strategic vision, intelligent workflow, and human dedication that transform standard processes into high-value, efficient deliverables.
P3 : What is the secret to building and maintaining decades-long corporate partnerships?
AM : The secret to sustaining decades-long partnerships is consistency: consistently delivering what other print providers fail to deliver over time. Doing this reliably builds deep trust and earns natural market recognition.
Our strongest marketing asset and primary advocate will always be our clients. We do not position ourselves as the cheapest option or compete in price wars; our focus is absolute reliability and uncompromised excellence. When clients recommend us by saying, “They are not the cheapest, but they are the best and you can trust them blindly,” we know we have achieved the highest level of B2B loyalty possible.