Nuuk, one of India’s fastest-growing new-age D2C home appliance brands, has partnered with EPACK Durable Limited (BSE; NSE), one of India’s leading Original Design Manufacturers (ODMs) of consumer durables, to manufacture select Small Domestic Appliances (SDAs), including Air Circulator Fans and Air Fryers.
The partnership brings together Nuuk’s focus on insights-driven, design-led consumer products with EPACK Durable’s manufacturing capabilities across the SDA segment, supporting the brands’ respective ambitions to build and scale high-quality products for Indian consumers.
The association forms part of Nuuk’s broader approach to building manufacturing depth across its appliance portfolio through partnerships with specialised manufacturing players, enabling the brand to combine its product and design capabilities with manufacturing expertise as it scales. And for EPACK Durable, it further strengthens its presence in the SDA segment and expands its customer base across emerging consumer appliance brands.
Commenting on the partnership, Gazal Kalra and Shalabh Gupta, Co-Founders, Nuuk, said, “We are building a new-age consumer appliances brand where insightful design, everyday functionality and performance come together to solve real consumer needs. As we scale this vision, the strength of our manufacturing ecosystem becomes equally important. Our partnership with EPACK Durable brings together our product and design orientation with deep manufacturing capabilities in the small domestic appliances category. It allows us to build with greater depth and scale while staying focused on the quality and functionality that we want every Nuuk product to stand for. As we grow, we look forward to strengthening our commitment to making in India and for India.”
Mr. Ajay DD Singhania, Managing Director and Chief Executive Officer, EPACK Durable Limited, added, “We are pleased to partner with Nuuk and support the brand with our manufacturing capabilities across the consumer appliances segment. As an ODM, our focus remains on building long-term relationships with brands by combining manufacturing scale, product capabilities and execution strength. We look forward to expanding our engagement with Nuuk and supporting its growth across the consumer appliances market.”
The collaboration adds to EPACK Durable’s diversified manufacturing portfolio, which spans Room Air Conditioners, Small Domestic Appliances, Large Domestic Appliances and components, with manufacturing facilities across India serving leading consumer durable brands, while strengthening Nuuk’s manufacturing capabilities as it expands its portfolio of intent-led and high-performance appliances.
As both companies continue to expand their engagement, the partnership creates a platform to explore further opportunities across the consumer appliances ecosystem in India, bringing together product-led innovation and manufacturing expertise.
About Nuuk
Nuuk is a fast-growing, new-age D2C home appliance brand that is winning over India’s aspirational millennials and Gen Zs with its minimalist designs and high-performance solutions. Launched in March 2024, Nuuk was born from a vision shaped at Stanford’s Design School, where its founders identified a clear gap in the Indian market for intuitively designed, high-performance appliances. The name ‘Nuuk’ derives from the leadership’s vision to make every nook and corner of Indian homes joyful.
Nuuk’s growing product portfolio includes appliances for multiple use cases – food preparation, garment care, vacuum cleaners, and cooling (fans) – each engineered to simplify everyday routines through thoughtful design and innovation. Nuuk’s inclusion of Karan Johar as the brand ambassador in 2025, as well as a series of wins for design-led innovation at the Red Dot Design Awards, the Kyoorius Design Awards, and the IBDA across 2025 and 2026, have led to widespread recognition for the brand in the market. With category-first launches like India’s first and most silent 3D Air Circulator, the Nuuk HĀLO, and Nuuk BRĪSK, India’s 1st Food-Safe ILAG® Certified CeramicTech™ Air Fryer, the brand continues to expand its footprint through a ‘design-first, function-always’ philosophy rooted in empathy, innovation, and a deep understanding of modern Indian consumers.
About EPACK Durable Limited
EPACK Durable Limited is a leading living appliances Original Design Manufacturer (“ODM”) in India. The expertise of EPACK Durable lies in manufacturing a diverse portfolio of Room Air Conditioners, Small Domestic Appliances (SDAs), Large Domestic Appliances (LDAs) and components. Partnering with leading Indian and global brands, EPACK combines innovation, quality and advanced manufacturing across its operations in Dehradun (Uttarakhand), Bhiwadi (Rajasthan) and Sri City (Andhra Pradesh). Delivering excellence that powers a trusted consumer experience.