Lucknow-based Amar Fax Services, a provider of various print products including books, business cards, pamphlets, menus, high-end invitation cards, maps, point of sale (POS) materials, and more, has enhanced its capacity with the installation of a 4-color Komori LS 426 offset press.
This press is now operational at Amar Offset, the company’s newly established production unit located in Aliganj. In conjunction with an AccurioPress C12000 digital press from Konica Minolta, which was installed last year, the new facility is now equipped with in-house UV curing, die cutting, foiling, stamping, and a single-color press. Last year, Indian Printer and Publisher reported on the company’s intentions to expand into offset printing and packaging.
This commercial printer supplies printed materials to educational institutions, banks, government entities, and private offices, serving a majority of Uttar Pradesh and parts of Delhi-NCR. The founders, Directors Surjeet Singh and Harpal Singh, established Amar Fax Services during a period when the printing industry was not deemed profitable.
Initially utilizing analog machines from Xerox, the company, founded in 1989, transitioned to digital technology to meet demands for speed, quality, and media flexibility. Currently, the company operates digital presses from Konica Minolta that have been installed over the past eight years.
The company’s foray into offset printing and rigid box packaging has significantly enhanced its operations, creating additional growth opportunities alongside bulk offerings. Surjeet noted, “Demand has been fluctuating — from bulk orders to short runs and back to bulk prints.
Therefore, rather than directing clients to other printers, we aimed to become a comprehensive provider. The new unit is a response to that need.” Regarding market trends, he mentioned that while the variety of jobs has increased, the overall quantity has decreased, leading to tighter margins and a heavier workload. Nonetheless, he considers this the new normal.
“There are consistent orders that contribute to substantial business growth. However, we anticipate a surge in demand during election periods. The combination of digital and offset printing allows us to meet these needs effectively.