“The MO-240 gives us the capability to print directly onto an incredible variety of materials, from Foamex and acrylic to metal and wood, opening up whole new possibilities for our clients,” said Kristal’s Minesh Amin. “In just the first few weeks we’ve printed on plenty of traditional gift items like mugs and key rings, but also more unusual objects such as flip-flops.”

One of the features highlighted by Mr Amin is the printer’s ability to produce Braille prints, which he says will enable Kristal to offer accessible signage, posters, and flyers. “Accessibility is an important part of design and communication and by offering Braille printing in-house, we can help our clients make their products and spaces more inclusive,” he said.

Kristal, founded in 2003, has grown steadily from an independent photo lab into a commercial print specialist. The company reports growth of up to 25% in the past three years, with increasing demand for retail and exhibition display products. “We’re being asked to produce a lot of acrylics and mount-to-foamex work which suits flatbed production,” said Mr Amin. “Although it’s a relatively small machine for this type of work, it represents an important step into a promising new market.”

Kristal opted for the Roland machine partly due to compatibility with their existing ecosystem. “They use the same software, which we’ve always found easy and intuitive, but also we know the Rolands are reliable and produce the quality we need and our customers expect,” Mr Amin explained. He added that their long-standing relationship with SOS was also a factor: “They have always been friendly but also honest and direct, which we appreciate.”

Mr Amin concluded: “We’ve always believed that investing in the right equipment allows us to say ‘yes’ to our customers’ ideas. For us, it’s about giving our customers more choice, more quality, and more ways to bring their ideas to life. This machine helps us do exactly that.”

News Courtesy : digitalprintermag