UK agency strengthens in-house production with Canon sheetfed inkjet technology to deliver faster, personalised and more sustainable communications for the charity sector.
United Kingdom: Yeomans, the purpose-driven agency working with more than 260 charities across the UK, has strengthened its production capabilities through investment in Canon’s varioPRINT iX3200 sheetfed inkjet press, enabling the organisation to deliver faster, more personalised and more sustainable communications for the charity sector. The investment forms part of Yeomans’ wider strategy to strengthen the services it provides to charities while supporting future growth.
Working with charities across the UK, Yeomans provides end-to-end support across strategic consultancy, fundraising, creative services, supporter care, fulfilment, warehousing and print production. The business supports organisations ranging from hospices and faith-based charities to international NGOs and animal welfare organisations, helping charities build stronger relationships with supporters and maximise the impact of fundraising campaigns.
The investment in the Canon varioPRINT iX3200 follows the company’s recent rebrand and relocation to a purpose-built production facility, which has streamlined its expanding service offering, improved operational efficiency and created additional capacity to support future growth.
As charities increasingly shift from high-volume generic mailings to smaller, highly personalised communications, demand has grown for production technology that combines quality, flexibility and fast turnaround times.
To support this shift, Yeomans invested in the Canon varioPRINT iX3200 to replace legacy toner equipment and bring around half of its previously outsourced print production back in-house. Compared with its previous toner technology, the varioPRINT iX3200 delivers up to four times greater productivity, enabling the business to increase capacity and flexibility while reducing its reliance on external suppliers. This allows Yeomans to respond more quickly to urgent fundraising campaigns and emergency appeals.
The press features Canon’s proprietary water-based polymer pigment inks, ColorGrip conditioning liquid and inline quality assurance technologies, delivering detailed, smooth and consistent print quality. Its wide media compatibility also supports a broad range of personalised applications while enabling quick job changes.
Canon’s sheetfed inkjet technology also supports Yeomans’ sustainability objectives by reducing waste, enabling efficient print-on-demand production and supporting the recyclability of printed materials through its water-based ink technology.
The installation was supported by Canon’s project management, technical and service teams, ensuring a smooth transition from installation to live production.
Phil Broad, Managing Director at Yeomans, said the investment was focused on improving service for clients by bringing more work in-house, providing greater control over quality, increased flexibility and faster response times for personalised campaigns and emergency fundraising appeals.
Stuart Rising, Head of Graphic Arts at Canon UK & Ireland, said Yeomans has built a strong reputation for supporting charities through innovative communications, fundraising and production services, adding that the varioPRINT iX3200 will help the business increase in-house production capacity while continuing to deliver responsive, high-quality service to its charity customers.
source : Canon