{"id":8763,"date":"2026-02-24T17:33:18","date_gmt":"2026-02-24T12:03:18","guid":{"rendered":"https:\/\/www.print3.in\/?p=8763"},"modified":"2026-02-26T17:33:18","modified_gmt":"2026-02-26T12:03:18","slug":"xerox-unveils-new-global-print-gtm-structure","status":"publish","type":"post","link":"https:\/\/www.print3.in\/?p=8763","title":{"rendered":"Xerox Unveils New Global Print GTM Structure"},"content":{"rendered":"<h5 style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><em><strong><span style=\"color: #545454;\"><span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/www.news.xerox.com\/\" target=\"_blank\" rel=\"noopener\">Xerox<\/a><\/span> <\/span>announced a redesigned global Print go-to-market structure that unifies sales engagement, sharpens regional focus, and positions the company to reclaim market share and drive growth across key solution areas. <\/strong><\/em><\/span><\/h5>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">This evolution reinforces the company\u2019s commitment to disciplined execution, partner-led expansion, and profitable coverage models. The structure will be in effect in the second quarter of 2026.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">\u201cUnifying the Xerox\u2013Lexmark sales model allows us to eliminate redundancies, improve efficiency, and increase our ability to deliver value as we sharpen our focus on sustained revenue, profitability, and\u00a0long-term performance,\u201d\u00a0said Jacques-Edouard\u00a0Gueden, chief revenue officer at Xerox.\u00a0\u201cWith a go-to-market model aligned to each region and supported by strong partners and experienced teams, we are building a sales engine that is more focused, more efficient, and better positioned to compete.\u201d<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">The\u00a0model\u00a0is built around a streamlined, integrated sales system that\u00a0enables\u00a0stronger client outcomes, reduced service costs, and increased sales efficiency while tapping into high-value opportunities in <a href=\"https:\/\/www.print3.in\/xerox-unveils-new-global-print-gtm-structure\/\">Print<\/a>,\u00a0IT\u00a0Solutions\u00a0and\u00a0Digital\u00a0Services,\u00a0and Graphic Communications.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><b><strong><span data-contrast=\"auto\">A Global Structure Aligned to Regional Realities<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/strong><\/b><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">The updated Print go-to-market framework is organized into three regional models,\u00a0North America, Western Europe, and the rest\u00a0of the world,\u00a0supported by a dedicated Global\u00a0Production Print Services\u00a0division and two\u00a0specialized teams focused on Distribution and Inside Sales.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><br \/>\n<b><strong><span data-contrast=\"auto\">Key elements include:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/strong><\/b><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">North America and Western Europe coverage\u00a0redesigned\u00a0to a unified segmentation model.\u00a0Direct sales will concentrate on Enterprise and Corporate clients, while partners take on expanded hardware fulfillment and SMB coverage supported by Inside Sales, strengthening consistency, scalability, and operational simplicity across both regions.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">Introduction of a global\u00a0go-to-market\u00a0framework for Graphic Communications, designed to fully\u00a0leverage\u00a0the company\u2019s refreshed production print portfolio.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">Rest of the World\u00a0organized\u00a0into two distinct operating units:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">A dedicated Asia Pacific organization, focused on accelerating growth in priority markets through targeted share-gain initiatives and stronger partner orchestration.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">An\u00a0International\u00a0Operations organization\u00a0covering the remaining geographies,\u00a0operating\u00a0under a cost-efficient hybrid model designed to protect profitability while\u00a0maintaining\u00a0selective growth focus.\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Xerox announced a redesigned global Print go-to-market structure that unifies sales engagement, sharpens regional focus, and positions&hellip;<\/p>\n","protected":false},"author":2,"featured_media":8766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[48],"tags":[910,906,908,907,812,909,905],"class_list":["post-8763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-business-transformation","tag-global-print-strategy","tag-go-to-market-model","tag-gtm-structure","tag-print-industry","tag-print-solutions","tag-xerox"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/posts\/8763","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.print3.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8763"}],"version-history":[{"count":2,"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/posts\/8763\/revisions"}],"predecessor-version":[{"id":8769,"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/posts\/8763\/revisions\/8769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/media\/8766"}],"wp:attachment":[{"href":"https:\/\/www.print3.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8763"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.print3.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8763"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.print3.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8763"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}