{"id":4106,"date":"2024-10-18T08:19:50","date_gmt":"2024-10-18T08:19:50","guid":{"rendered":"https:\/\/www.print3.in\/?p=4106"},"modified":"2024-10-18T08:19:50","modified_gmt":"2024-10-18T08:19:50","slug":"metsa-board-develops-new-lightweight-micro-flute-packaging-for-hejbuddy-cosmetics-brand","status":"publish","type":"post","link":"https:\/\/www.print3.in\/?p=4106","title":{"rendered":"Mets\u00e4 Board develops new lightweight micro-flute packaging for HejBuddy cosmetics brand"},"content":{"rendered":"<h4 style=\"text-align: justify;\"><span style=\"color: #ff1616;\"><em><strong>Mets\u00e4 Board, a leading European producer of premium fresh fibre paperboards, has developed a multipurpose, space-saving promotional packaging for HejBuddy, a Finnish cosmetics brand. Offering flexibility and luxury appeal, the new lightweight packaging is made of micro-flute corrugated board using Mets\u00e4 Board\u2019s white kraftliner.<\/strong><\/em><\/span><\/h4>\n<p style=\"text-align: justify;\">The new packaging is 50% lighter than a traditional rigid box made of recycled fibres. Traditionally, rigid boxes are imported from Asia as assembled packaging, which requires a lot of container space. The new packaging developed by Mets\u00e4 Board requires minimal storage capacity as it can be easily folded into a box when necessary. Once the packaging has been used, it can be unfolded and recycled easily.<\/p>\n<p style=\"text-align: justify;\">With a focus on seasonal adaptability, the packaging also includes a sleeve that can be customised for different branding needs, providing a versatile and cost-efficient solution for brand owners. In addition, the micro-flute boxes allow for greater flexibility as local production can be done in smaller batches.<\/p>\n<p style=\"text-align: justify;\">\u201cWe wanted eye-catching packaging, produced with the environment in mind,\u201d says\u00a0Niina Tuominen, founder of the HejBuddy brand. \u201cNature is an important value for our company, and I\u2019m a forest owner myself. It was important that our partner shared our values, and Mets\u00e4 Board\u2019s sustainable approach made them the perfect fit.\u201d<\/p>\n<p style=\"text-align: justify;\">\u201cThe objective\u00a0was to develop a better solution to rigid boxes. The\u00a0new micro-flute paperboard packaging offers a flexible alternative for our customers. It\u2019s durable and lightweight, perfect for brands seeking both style and practicality,\u201d says\u00a0Ilkka Harju, Packaging Services Director at Mets\u00e4 Board.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mets\u00e4 Board, a leading European producer of premium fresh fibre paperboards, has developed a multipurpose, space-saving promotional&hellip;<\/p>\n","protected":false},"author":1,"featured_media":4107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[48],"tags":[],"class_list":["post-4106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/posts\/4106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.print3.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4106"}],"version-history":[{"count":1,"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/posts\/4106\/revisions"}],"predecessor-version":[{"id":4108,"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/posts\/4106\/revisions\/4108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.print3.in\/index.php?rest_route=\/wp\/v2\/media\/4107"}],"wp:attachment":[{"href":"https:\/\/www.print3.in\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.print3.in\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.print3.in\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}